Turkey has become a popular and unrivaled tourist destination due to its rich culture and traditions as some of its interesting traditions are unlikely to find anywhere else in the world. More than half of Turks see justice as the most important value, according to a study conducted by Doğan Holding regarding Turkish society’s common values. On the personal values list, morals were followed by family, tolerance, honesty, respect, honor, trust, friendship and mercy. Another fact about Turkish culture is that Turkish people are not afraid to express their emotions, to speak loudly, to shout in the market, and to show love for their children and others. In two words – they are very emotional and expressive.